What Is a Cookie?
A cookie is a small file containing a unique identifier that is placed in the web browser of your computer or mobile device. Cookies and related technologies, such as tracking pixels, enable our systems to recognise your device and report information back to us. Such recognition helps the efficient operation of LocalHalo, including our website and apps.
What Cookies Does LocalHalo Use, and Why?
We use both session cookies and persistent cookies.
- We use a session cookie to identify you during a particular visit to LocalHalo. Session cookies expire after a short time, or when you close your web browser or app after using LocalHalo.
- We use a persistent cookie to identify you over a long period of time. (For example, if you asked us to keep you signed in, we would use a persistent cookie for that purpose.) Persistent cookies remain on your device for the set period of time specified in the cookie.
- Third-Party Cookies:
- Facebook: If you register or sign in using Facebook, a Facebook cookie is set to help track your log-in.
- Google Analytics: We use Google Analytics, including Google Analytics cookies, to collect anonymous traffic data to help us analyse how members and visitors access and use LocalHalo, and for other Analytics services relating to website activity and internet usage. (Learn about how Google uses data from Google Analytics here and here; You can also opt out from Google Analytics here.)
- Mixpanel: We use these cookies to help us with providing a better user experience using behaviour analytics.
- Third-Party Cookies From Content Shared By Members: LocalHalo members may share content on LocalHalo that originates from a third-party website or service, and that third-party website or service may set its own cookies when you interact with that content. For example, if a member posts a video from YouTube on LocalHalo, YouTube may set a cookie when you click to watch the video.
What Other Related Technologies Does LocalHalo Use, and Why?
- Tracking Pixels: Our advertising partners may use tracking pixels or similar technology to measure the success of the sponsored posts or other advertising products they use. A “tracking pixel” (also sometimes called web beacon, or clear GIF) is a tiny piece of code, invisible to the user, placed on a webpage or in an email and used in combination with a cookie, to link a given activity or impression back to the user; the advertiser includes it in its content so it can measure whether our members interact with that content (for example, by clicking to view an offer). We may set our own tracking pixel on an advertiser’s website so we can measure whether our members found the advertiser’s content effective or interesting, by tracking whether the sponsored post prompted members to take advantage of the advertised offer. This information helps us assess whether sponsored posts and other advertising offers are relevant and interesting to our members and successful for the advertiser.
Changes to This Policy